Google Ads & Paid Social · Knoxville, TN
Every campaign,
built by a human,
sharpened with AI.
Hands-on Google Ads management — plus Facebook and Instagram advertising — built around real sales goals, not vanity metrics. A small, intentional client roster means direct access to the person actually running your account, no account-manager layers in between.
SEARCH · SHOPPING · PERFORMANCE MAX · DEMAND GEN · YOUTUBE · DISPLAY · MICROSOFT ADS · META ADS
Brands I've worked with
Google Ads is the focus.
Paid social backs it up.
No junior analysts, no hand-offs. Every account — Google or Meta — is built, watched, and optimized by me directly.
Core Focus
Google Ads & PPC Management
Search, Shopping, Performance Max, Demand Gen, YouTube, and Display campaigns across Google Ads and Microsoft Ads — built, launched, and optimized around your actual sales goals, not left on autopilot.
Before You Spend
Account Audits & Strategy
A full teardown of your existing account — structure, keyword strategy and match types, audience targeting, competitor and search-query analysis — plus landing page and conversion recommendations, so you know exactly where the budget is going.
Ongoing
Reporting & Analytics
Weekly and monthly reporting tied to conversions and return on ad spend, backed by ongoing A/B testing and performance analysis that turns the data into a clear next move.
Also Offered
Facebook & Instagram (Meta) Advertising
Campaign setup, audience targeting, and creative testing across Facebook and Instagram — run alongside your Google Ads account or managed on its own, with the same hands-on attention.
The Details
What's actually included, day to day.
Platforms
Strategy & Planning
Targeting & Structure
Research & Testing
Why work with a freelancer
Corporate-level strategy.
One direct point of contact.
I spent years in the corporate space, including in-house for a Fortune 500 marketing team. I loved the work, and I was good at it — but I left to follow my true passion: volunteering.
I've stayed active in paid media since, keeping a small client roster and supporting their strategic needs while volunteering full-time. Every client gets senior-level attention, as if they were the only account I had.
You're not routed through account managers or junior staff — you're working directly with the person who built and runs your campaigns.
Justin — Founder, Distinction Digital
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01
Audit
Review your current account, spend, and conversion tracking to find what's actually working.
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02
Strategy
Build a campaign structure and bidding approach matched to your goals and budget — not a generic template.
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03
Launch
Set up campaigns, tracking, and conversion goals correctly the first time.
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04
Optimize & Report
Ongoing bid, keyword, and creative adjustments, backed by reporting you can understand at a glance.
A typical agency retainer
- Account managed by rotating junior staff
- Strategy set by someone you rarely talk to
- Reporting bundled with other client work
- Pricing built around agency overhead
Working with Distinction Digital
- One person, start to finish, on your account
- Direct access to the strategy and the reasoning behind it
- Reporting built around your goals, not a template
- Corporate-grade discipline, freelance-level attention
Get in touch
Let's look at what your ad account could be doing.
Send over a few details and I'll follow up with next steps for your account.